With extreme regret, the statistics are coming and the evident damage of the pandemic is also reflecting in the numbers.
Continue reading “Restaurants wine consumption dropped from 36% to 20%”Restaurants wine consumption dropped from 36% to 20%
Is “social commerce” the future, or the present already?
What is social commerce?
Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
Continue reading “Is “social commerce” the future, or the present already?”To what extent are consumer choices influenced by wine packaging?
Even in purchasing wine appearances count!
Continue reading “To what extent are consumer choices influenced by wine packaging?”Valdo Marca Oro: 11.5% share in Italy and 26% in Germany
Valdo Spumanti closes 2020 in line with the previous year, in fact it recorded a turnover of approximately 65 million euros.
Continue reading “Valdo Marca Oro: 11.5% share in Italy and 26% in Germany”Sarment is closing business across Asia
Breaking News – The fine wine merchant, Sarment, which is dubbed as “Asia’s fastest-growing luxury wine and spirits business”, is shutting down its business in mainland China, Hong Kong, Singapore and Japan.
Continue reading “Sarment is closing business across Asia”Wine brands are built in the “off-trade”
It is common to hear that “wine brands are built in the on-trade”, but are consumers really more exposed to brands in restaurants than they are when browsing for wine in supermarkets?
Continue reading “Wine brands are built in the “off-trade””Cheap wine tastes better when we are told it is expensive
According to a recent survey, cheap wine tastes better when we are told it is expensive, regardless of its true price.
Continue reading “Cheap wine tastes better when we are told it is expensive”“Off-trade” sales trend analysis, before and after the pandemic
Italian “off-trade” wine market – “Sales trend analysis, before and after the pandemic”.
Continue reading ““Off-trade” sales trend analysis, before and after the pandemic”What is the best price and most popular Brunello on Italian e-commerce?
Wondering what is the best price and most popular Brunello di Montalcino on Italian e-commerce?
Continue reading “What is the best price and most popular Brunello on Italian e-commerce?”E-commerce wine market in Italy (analysis 2020)
- How much is the value of the e-commerce wine market in Italy?
- Where can you buy wines online?
Pure players, specialized sites such as Tannico, Vino.com, Callmewine and Xtrawine which intercept 83% of online wine sales(total around 108 mil €, while the remaining share is attributable to Amazon and large supermarkets chain websites.
Continue reading “E-commerce wine market in Italy (analysis 2020)”