Italian Sommeliers Association
Italian Sommeliers is an open association committed to the promotion of the culture of wine
However much one tries to study wines, to be professional and precise during a wine tasting, we must admit that other factors can influence results. We need to understand how the brain builds associations and meanings around the brand and to recognize the unconscious drivers behind the preference for a particular wine.
Continue reading “Wine tastings: a delicate balance between objective and subjective factors.”
Browsing in a fine supermarket in the modern city-state of Singapore, I was suddenly shocked when I noticed a bottle of PriSecco, shameless copy of Prosecco, one of the most famous Italian sparkling wines in the world.
Continue reading “Stop Italian sounding!”
From the “Green Revolution” to the “New Green Revolution”.
In 1944 the “Green Revolution” aims to improve the productivity of agricultural cultures through the introduction of new and modern agronomic techniques.
Continue reading “Is modern agriculture environmentally sustainable? [Part 1]”
Shanghai, 99 Beijing East Road.
Had a noon coffee at an unfamiliar Starbucks named Starbucks Reserve Bar Mixato | Café & Bar.
Staff says: “Later in the day, Bar Mixato will offer traditional Italian wine and beer and complimentary small plates.”
Continue reading “Starbucks offers traditional Italian wine.”
Italian vineyards cost more than a Caribbean island with prices rising from 1 million euros per hectare for Brunello and Barolo (Barolo premium “cru” prices reaching up to 2.5 million euros per hectare).
Figures higher than that these required to buy an island in the Bahamas, which can be bought for just over 2 million euros, as in the case of Lobster Island and just below the price of a resort-island in the Maldives (Soneva Jani), which also goes around 2.6 million euros.
Continue reading “A vineyard costs more than an island in the Caribbean Sea”