Even in purchasing wine appearances count!
Continue reading “To what extent are consumer choices influenced by wine packaging?”To what extent are consumer choices influenced by wine packaging?
Valdo Marca Oro: 11.5% share in Italy and 26% in Germany
Valdo Spumanti closes 2020 in line with the previous year, in fact it recorded a turnover of approximately 65 million euros.
Continue reading “Valdo Marca Oro: 11.5% share in Italy and 26% in Germany”Sarment is closing business across Asia
Breaking News – The fine wine merchant, Sarment, which is dubbed as “Asia’s fastest-growing luxury wine and spirits business”, is shutting down its business in mainland China, Hong Kong, Singapore and Japan.
Continue reading “Sarment is closing business across Asia”Wine brands are built in the “off-trade”
It is common to hear that “wine brands are built in the on-trade”, but are consumers really more exposed to brands in restaurants than they are when browsing for wine in supermarkets?
Continue reading “Wine brands are built in the “off-trade””Cheap wine tastes better when we are told it is expensive
According to a recent survey, cheap wine tastes better when we are told it is expensive, regardless of its true price.
Continue reading “Cheap wine tastes better when we are told it is expensive”“Off-trade” sales trend analysis, before and after the pandemic
Italian “off-trade” wine market – “Sales trend analysis, before and after the pandemic”.
Continue reading ““Off-trade” sales trend analysis, before and after the pandemic”Premiumisation: supermarket groups focus on quality wine
Premiumisation: supermarkets groups focus on quality wine, with specialized partnerships.
Continue reading “Premiumisation: supermarket groups focus on quality wine”Vietnam is a very promising export destination
Vietnam is one of the most virtuous countries in the fight against the pandemic, it deserves 2nd place after New Zealand according to the Australian Lowy Institute which measured the quality of response to the virus in 98 countries.
Continue reading “Vietnam is a very promising export destination”Is the wine language (“winese”) used by experts understandable?
Is the wine language used by experts understandable to non-experts? I am afraid not.
Continue reading “Is the wine language (“winese”) used by experts understandable?”What is driving wine appreciation? A cognitive perspective
What is driving wine appreciation? It has become clear in recent years that cognitive processes play a major role in wine perception and preferences: experiencing wine is not just a physical experience but also a cognitive and an emotional one.
Continue reading “What is driving wine appreciation? A cognitive perspective”