Italian Sommeliers Association
Italian Sommeliers is an open association committed to the promotion of the culture of wine
According to a recent survey, cheap wine tastes better when we are told it is expensive, regardless of its true price.
Continue reading “Cheap wine tastes better when we are told it is expensive”
Italian “off-trade” wine market – “Sales trend analysis, before and after the pandemic”.
Continue reading ““Off-trade” sales trend analysis, before and after the pandemic”
Premiumisation: supermarkets groups focus on quality wine, with specialized partnerships.
Continue reading “Premiumisation: supermarket groups focus on quality wine”
Vietnam is one of the most virtuous countries in the fight against the pandemic, it deserves 2nd place after New Zealand according to the Australian Lowy Institute which measured the quality of response to the virus in 98 countries.
Continue reading “Vietnam is a very promising export destination”
Is the wine language used by experts understandable to non-experts? I am afraid not.
Continue reading “Is the wine language (“winese”) used by experts understandable?”
What is driving wine appreciation? It has become clear in recent years that cognitive processes play a major role in wine perception and preferences: experiencing wine is not just a physical experience but also a cognitive and an emotional one.
Continue reading “What is driving wine appreciation? A cognitive perspective”
Companies are using “virtual wine workshops” as an online team-building activity to build morale amidst Covid-19 lockdowns and smart working limitations.
Continue reading “Are “virtual wine tastings” the future, or the present already”
Prices as low as 1.29 € undeniably make consumers happy. But is it any good for the growth and sustainability of the wine market?
The clip above was taken in Poggibonsi PAM supermarket (not a discount supermarket)
Are you sometimes confused between the terms East Asia and Far East? And Western Asia and Middle East? Does Asia Pacific include India?
Continue reading “South-East Asia subregion definition”
“Is it time to rethink wine guides and wine criticism?”
Continue reading “Only 5 wines received the highest recognition from most of the Italian wine guides”