Natural wine: a great debate

Natural wine: there is still no definitive definition of natural wine

Recently natural wine is a hot topic. Many wine industry professionals are discussing the matter and the usual questions raised are:

  • Should sulphur be allowed or not?
  • Do natural wines reveal terroir better than conventional wines?
  • Has natural wine changed our notion of flaws?

Most controversial of all is the definition of natural wine in the first place. In fact, despite recent news of the ‘Vin Méthode Nature’ charter in France (March 2020), on a global level, there is still no definitive definition of natural wine.

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Wine tastings: a delicate balance between objective and subjective factors.

Wine tastings: a delicate balance between objective and subjective factors

However much one tries to study wines, to be professional and precise during a wine tasting, we must admit that other factors can influence results. We need to understand how the brain builds associations and meanings around the brand and to recognize the unconscious drivers behind the preference for a particular wine.

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A vineyard costs more than an island in the Caribbean Sea

Italian vineyards cost more than a Caribbean island with prices rising from 1 million euros per hectare for Brunello and Barolo (Barolo premium “cru” prices reaching up to 2.5 million euros per hectare).

Figures higher than that these required to buy an island in the Bahamas, which can be bought for just over 2 million euros, as in the case of Lobster Island and just below the price of a resort-island in the Maldives (Soneva Jani), which also goes around 2.6 million euros.

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