What does “Premium” really mean? Ask five wine professionals across the world and you’ll get five different answers.
Wine Pricing Segmentation Needs a Universal Language
Italy exported nearly €21 million worth of wine to Thailand in 2024
🇮🇹 Did you know Italy exported nearly €21 million worth of wine to Thailand in 2024?
Continue reading “Italy exported nearly €21 million worth of wine to Thailand in 2024”Thailand’s wine imports jumped by +13%!
While 2024 was a stagnant year for the global wine industry, Thailand’s wine imports jumped by +13%!
Continue reading “Thailand’s wine imports jumped by +13%!”Italy’s wine e-commerce after 2021’s pandemic-driven boom, a three-year decline
Remember how e-commerce climbed during lockdown, with everything from groceries to wine delivered straight to our doorsteps? In Italy, that story has taken an unexpected turn. Curious about why those gains didn’t last?
Continue reading “Italy’s wine e-commerce after 2021’s pandemic-driven boom, a three-year decline”French wines and spirits export fell
French wine and spirits exports fell for a second consecutive year in 2024, -4% from 2023, dragged down by weaker demand in China, according to a report released by the Fédération des Exportateurs de Vins et Spiritueux de France (FEVS).
Continue reading “French wines and spirits export fell”Why wine still has a promising future
Despite concerns over declining wine consumption, there are still reasons for optimism.
- Over 80% of adults worldwide have never tasted a single glass of wine.
- Wine accounts for only 11% of total alcohol consumption (in the USA, the largest market)
A billion bubbles: Italy’s sparkling milestone achieved
- Italian sparkling wines are on track to surpass one billion bottles produced and sold in 2024 (more than three times Champagne’s total 2023 production of 300 million bottles).
- The “Spritz trend” is driving global demand, resulting in 2.8 billion cocktails made with Italian sparkling wine.
- DOCG and DOC sparkling wines represent 80% of Italy’s sparkling wine market (while the other 20% comes from IGP and table wine categories).
Guess Who’s the Second Largest Coffee Producer? (Hint: it’s not who you think)
Recently, I’ve been spending more time in Vietnam, and one thing that stood out to me is just how much coffee people drink here. Cafes are everywhere, and coffee is a big part of daily life. Naturally, I assumed that most of the coffee came from regions like South America or Africa. But when I dug deeper, I discovered something surprising.
Continue reading “Guess Who’s the Second Largest Coffee Producer? (Hint: it’s not who you think)”2023 trends: LVMH and small wineries share the same financial fate
What really impressed me as I looked into some financial reports of 2023 is the surprising parallel between the revenue trends of a giant like LVMH Wines & Spirits and numerous smaller Italian wineries. Despite their luxury drinks and market strength, LVMH faced a challenging year with a 7% drop in revenue to 6.6 billion euros.
Continue reading “2023 trends: LVMH and small wineries share the same financial fate”Prosecco vs Champagne: the sparkling wine sales showdown
Champagne vs Prosecco: Which One Wins?
When we talk about sparkling wines, Champagne and Prosecco are always in the spotlight. They’re not just known for their great taste; they also play a big role in the wine market.
Continue reading “Prosecco vs Champagne: the sparkling wine sales showdown”