Italian Sommeliers Association
Italian Sommeliers is an open association committed to the promotion of the culture of wine
E-commerce online retail
After the e-commerce boom in the first phase of the pandemic, the online sale of wine became a strategic channel for all wineries. Double-digit growth aroused the interest of investment funds and several mergers and acquisitions took place.
Continue reading “2021: wine e-commerce in Italy”
Wondering what is the best price and most popular Bolgheri Rosso DOC on Italian retail?
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Online sales of wine bottles around the world reached 12% of total sales in 2020, compared with 7% of 2019.
Continue reading “Wine “online” sales reached 12% of total sales”
Food & Beverage with +42% is the segment with the greatest growth among the various e-commerce sectors.
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Italy has plenty of room for growth in e-commerce, considering that only 30% of Italian companies have an e-commerce site and only 10% actually sell online.
Source: Unicredit Bank [UniCredit EasyPack Sep 2020 based on ISTAT 2019]
What is social commerce?
Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
Continue reading “Is “social commerce” the future, or the present already?”
Pure players, specialized sites such as Tannico, Vino.com, Callmewine and Xtrawine which intercept 83% of online wine sales(total around 108 mil €, while the remaining share is attributable to Amazon and large supermarkets chain websites.
Continue reading “E-commerce wine market in Italy (analysis 2020)”
Tannico, Italian top online wine shop, closed 2020 with 37.5 million € in revenues, achieving an annual increase of 82% and delivering 2.5 million bottles.
Source: Pambianco Wine&Food