Wine tastings: a delicate balance between objective and subjective factors.

Wine tastings: a delicate balance between objective and subjective factors

However much one tries to study wines, to be professional and precise during a wine tasting, we must admit that other factors can influence results. We need to understand how the brain builds associations and meanings around the brand and to recognize the unconscious drivers behind the preference for a particular wine.

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2019 Top 5 Wine Importers and Exporters

2019 TOP 5 Wine Importers

2019 Top 5 Wine Importers

USA is the biggest wine importers with almost 6.000 million US$ (around 5.400 million €) of bottled wine equivalent to almost 1.200 million bottles 75cl.

After the UK in the second place, China is the 3rd largest market (considering bottled wine only, if we include bulk wine Germany is the 3rd largest). Since sparkling wine is not significant, in 2019 China imported almost 2.300 million US$ (around 2.100 million €) of still bottled wines (<2 litres) equivalent to over 620 million bottles 75cl.

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