A billion bubbles: Italy’s sparkling milestone achieved

A BILLION BUBBLES: Italy’s sparkling milestone achieved
  • Italian sparkling wines are on track to surpass one billion bottles produced and sold in 2024 (more than three times Champagne’s total 2023 production of 300 million bottles).
  • The “Spritz trend” is driving global demand, resulting in 2.8 billion cocktails made with Italian sparkling wine.
  • DOCG and DOC sparkling wines represent 80% of Italy’s sparkling wine market (while the other 20% comes from IGP and table wine categories).
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Guess Who’s the Second Largest Coffee Producer? (Hint: it’s not who you think)

Recently, I’ve been spending more time in Vietnam, and one thing that stood out to me is just how much coffee people drink here. Cafes are everywhere, and coffee is a big part of daily life. Naturally, I assumed that most of the coffee came from regions like South America or Africa. But when I dug deeper, I discovered something surprising.

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Wine Talk: embracing a casual approach

Wine Talk: embracing a casual approach

In a recent interview, Christy Canterbury, MW, shared an insightful perspective: “Many wine brands tend to overload their messaging with technical details—such as yeast, production techniques, exposure, and soil type—that most consumers aren’t interested in. What most people really care about is the lifestyle associated with wine, the pleasure of its consumption, and how wine can make their lives more interesting. I believe it is necessary to adapt to today’s more casual lifestyle.”

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2023 trends: LVMH and small wineries share the same financial fate

What really impressed me as I looked into some financial reports of 2023 is the surprising parallel between the revenue trends of a giant like LVMH Wines & Spirits and numerous smaller Italian wineries. Despite their luxury drinks and market strength, LVMH faced a challenging year with a 7% drop in revenue to 6.6 billion euros.

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