Wine consumer habits are changing rapidly along with our society increasing internet penetration. As a result, online wine sales are becoming more common.
Before Covid-19 having its own online shop was a nice revenue addition; after it is a must for every winery to set up an online sale channel.
In the rush to find the best online options, it comes natural to look at the largest players, only to find out that Facebook and Instagram ban sales of alcohol and tobacco. Precisely, they don’t allow selling of alcoholic beverages, but the selling of wine accessories (glasses, coolers, holders) is permitted, besides wine tasting and wine books can be promoted.
