Wine consumption away from home (hotels, restaurants, wine bars) by the end of 2020 is forecasted to fall 29% (in value, compared to 2019). The analysis of different channels and types of consumers was made by Trade Lab, a marketing company appointed by Federvini.
Medium and high-end restaurants contribute 40% to the total sales of wine consumption on the premises.
High-end restaurants, generally patronized for dinner, are reacting a little better (-25%) than those less expensive, usually busy for lunch and penalized by the spread of smart working in the large cities (-30%).
The biggest weakness is the obvious reduction of tourism from abroad, such impact is predicted to reach -63%. This effect may suffer very significant changes for the better or worse in the coming months, because of the global evolution of the pandemic and any restrictions on movement.
Source: Agroalimentarenews