Despite concerns over declining wine consumption, there are still reasons for optimism.
- Over 80% of adults worldwide have never tasted a single glass of wine.
- Wine accounts for only 11% of total alcohol consumption (in the USA, the largest market)
These figures highlight growth potential. By reaching out to new consumers, exploring innovative marketing, and spreading wine culture, we can fill more glasses with the pleasures that only wine can offer.
Source: WineMeridian article