After the e-commerce boom in the first phase of the pandemic, the online sale of wine became a strategic channel for all wineries. Double-digit growth aroused the interest of investment funds and several mergers and acquisitions took place.
Below are the details of the top 5 wine e-commerce players:
What do these numbers mean? Let’s put them into perspective: the online sales growth is big, but it is still small in absolute numbers.
- Tannico (#1 e-commerce player) total revenue is a little less than Farnese winery 85 million € (26th in the Italian wineries ranking) [source link]
- The total revenue of the Top 5 e-commerce players, 187 million €, is a little less than Zonin winery 190 million €, ranked #10 in the Italian wineries list.
Source: Italian Wineries Revenue ranking