Wine marketing in China is challenging

Each wine market has its own characteristics and peculiarities, knowledge and expertise are required!

Today in the news, Kerry Wines, a leading wine importer and distributor in Greater China, has been fined CNY 150.000 (€ 21.000) for posting an article on its official WeChat account titled “A glass of wine to cure your post-holiday syndrome”. Shanghai authorities found the article misleading, containing statements that allegedly expressed or implied that drinking alcohol had the effect of eliminating stress and anxiety.

This is the latest step of a strong campaign from Chinese authorities campaign to make life difficult and repress unregulated promotions of wine and other alcoholic beverages. For instance last year several international wine companies have been penalized for featuring actions of drinking or using superlative terms in promoted online content.

PS: We advocate drinking wine in moderation, enjoying your wine avoiding excess and avoiding drinking if you drive, you are underage or pregnant.

Source: https://vino-joy.com/2022/02/25/kerry-wines-fined-in-china-for-promoting-wines-health-properties/

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