75% of the bottles of Italian still wine destined for export does not exceed the threshold of 6 €.
Only 5% of these bottles leave the wineries at more than 9 € per litre.
A lower price positioning compared to competitors such as New Zealand, France and Australia.
The Observatory divides the price of wine into 4 segments:
- “Basic“: up to € 3 / liter
- “Popular”: from 3 to 6 € / liter
- “Premium“: from 6 to 9 € / liter
- “Superpremium“: over 9 € / liter
What is UIV-Vinitaly Wine Observatory
An innovative platform that makes available – through a complex yet simple query system – all the most important data for the wine sector. Over 3 million data managed by the Unione Italiana Vini in collaboration with Vinitaly, Wine Intelligence and IWSR.
Source: Unione Italiana Vini