As reported by Wine World Magazine, in 2019, before the pandemic, on-trade ($ 197 billion) and off-trade ($ 178 billion) generated roughly equal wine sales values.
In 2020 this ratio was overturned in favour of off-trade (jumped to $ 208 billion) compared to on-trade (dropped to $ 112 billion).
But the jump in off-trade (+ 17% YOY) failed to balance the 43% loss in the on-trade channel. In fact, 2020 recorded a loss of $ 55 billion compared to 2019 (-15% YOY).
