E-commerce wine market in Italy (analysis 2020)

The wine e-commerce market in Italy analysis by Vito Donatiello
  • How much is the value of the e-commerce wine market in Italy?
  • Where can you buy wines online?

Pure players, specialized sites such as Tannico, Vino.com, Callmewine and Xtrawine which intercept 83% of online wine sales(total around 108 mil €, while the remaining share is attributable to Amazon and large supermarkets chain websites.

wine e-commerce
pure player
turnover
mil €
Tannico37.5
Vino.com30.0
Callmewine12.0
Xwine10.5
other18.0
TOTAL108.0
Source: E-commerce di vino, il boom del 2020 nei dati dei big italiani, che guardano al futuro [www.winenews.it]
Wine e-commerce market in Italy analysis by Vito Donatiello
  1. Tannico.it (which benefited from the entry into its capital by the beverage giant Campari Group in 2020) turnover reached 37.5 million €, with a growth of +82% over 2019
  2. Vino.com (formerly Vino75) triplicated its turnover reaching 30 million €
  3. Callmewine.com (which benefited from a large investment and the acquisition of the majority of the capital by the Italmobiliare Investment holding) turnover reached 12 million €, with a growth of +95% compare to 2019
  4. Xtrawin.com (one of the historical online wine players in Italy) aggregate turnover reached 12.5 million €, +80% compare to 2019 (of which 10.5 million € referable to the Italian branch and 1.5 million € to the Hong Kong office)

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Wine e-commerce market in Italy analysis by Vito Donatiello

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

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