🇮🇹 Did you know Italy exported nearly €21 million worth of wine to Thailand in 2024?
🍷 That’s approximately 4.43 million bottles (750 ml standard)
💶 With an average price of €6.30 per liter
🗓️ Year 2024 (source: Istituto Nazionale di Statistica – HS codes 220410 and 220421)
What types of Italian wines are shipped to Thailand?
🥂 Sparkling wines (HS 220410): €5,401,784 (including ~950,000 bottles of Prosecco DOP and ~47,000 bottles of Asti and Moscato d’Asti DOP)
🍷 Still wines (HS 220421 in containers < 2L): €15,576,075
- Total value: €20,976,859
- Total volume: 3,322,000 liters
How does Italy compare on the international stage?
Thailand’s total wine imports in 2024 reached approximately US$132 million.
- 🇫🇷 France: ~$49.5 million, 37.5% market share
- 🇦🇺 Australia: ~$35.7 million, 27.1% market share
- 🇮🇹 Italy: ~$23 million, 17.4% market share
Italy holds a solid 3rd place, with clear potential to grow further in Thailand’s expanding wine scene.
