Prosecco vs Champagne: the sparkling wine sales showdown

Champagne vs Prosecco: Which One Wins?

When we talk about sparkling wines, Champagne and Prosecco are always in the spotlight. They’re not just known for their great taste; they also play a big role in the wine market.

Prosecco: Italy’s Favorite Sparkling Wine

Prosecco is the most popular Italian wine, and it’s very important for Italy’s economy, it provides jobs for many families. Its widespread popularity, both at home and abroad, helps other Italian wines gain interest and appreciation around the world.

The Rise of Prosecco

Ten years ago, Champagne was producing more bottles than Prosecco. But in 2013, Prosecco surpassed Champagne for the first time. Since then, Prosecco’s production has consistently been much higher than Champagne’s. Today, Prosecco’s output more than doubles that of its French rival, showing its growing demand.

production volume by vito donatiello

The Price of Prestige

Although Prosecco produces more bottles, Champagne commands a higher price. On average, a bottle of Champagne costs €20 when it leaves the producer, while Prosecco costs €4.5. This reflects Champagne’s luxury legacy and its status as a symbol of wealth.

average price per bottle by vito donatiello

The Value Victory

In terms of total sales, Champagne reigns with over €6 billion, whereas Prosecco’s sales are less than €3 billion. This indicates that higher prices can lead to greater revenue than simply selling a larger volume at lower prices.

sales value by vito donatiello

What’s Better?

As we conclude this sparkling journey, one question remains: is it better to produce more bottles, like Prosecco with its 616 million, or to earn more money, like Champagne with its €6 billion in sales? Quantity is important, but the total revenue loudly states a wine’s success.

So, when we raise our glasses, it seems that Champagne deserves a big round of applause – it’s still the king of sparkling wines.

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