Singapore, September 9th 2022 – Vito Donatiello was invited by California Wine Institute to a breakfast meeting in which Mr Christopher Beros shared some market updates on California wines.
Analysing the USA to Asia wine export data we can easily deduce that Singapore is a very stable market while countries like Vietnam and the Philippines have suffered a lot from the pandemic.
Except for China, in all other Asian countries, US wine export value has increased. Singapore (1% of the US wine export market share) increased by almost 10%.
Singapore market trends:
- Continued lockdowns and geopolitical situations lead to opportunities for Singapore
- Potential for Singapore to become a gateway for the region
- Evidence of premiumization with spending increased
- Singapore has high online penetration
- Singapore emerges as a gateway market for premium wines – by Wine Intelligence
