In 2021, the ranking of the best-selling wines on retail saw the usual podium:
- Chianti (83 million €, 15 million hl)
- Lambrusco (49 million €, 13 million hl)
- Montepulciano d’Abruzzo (37 million €, 9 million hl)
Source: Research by Iri for Vinitaly 2022