What is the best price and most popular Bolgheri on Italian retail?

What is the best price and most popular Bolgheri on Italian retail

Wondering what is the best price and most popular Bolgheri Rosso DOC on Italian retail?

To perform the research, as for today January 27th 2022, we carefully monitored the 4 largest specialized online wine shops (which account for 85% of total online sales):

  • Tannico (69 labels of red Bolgheri DOC)
  • Vino.com (62 labels of red Bolgheri DOC)
  • Callmewine (77 labels of red Bolgheri DOC)
  • Xtrawine (67 labels of red Bolgheri DOC)
Wine e-commerce market in Italy analysis by Vito Donatiello

Then we studied the 4 largest supermarket online shops (less relevant since only 6 Bolgheri are available):

  • Esselunga (3 labels of Bolgheri DOC)
  • Conad (2 labels of Bolgheri DOC)
  • Coop (1 labels of Bolgheri DOC)
  • Carrefour (0 label of Bolgheri DOC)

Finally, we checked some large physical supermarket and discount chains:

  • Coop.fi (14 labels of red Bolgheri DOC – below € 20)
  • Conad Superstore (4 labels of red Bolgheri DOC – below € 20)
  • Pam Superstore (2 labels of red Bolgheri DOC – below € 20)
  • Lidl (0 label of Bolgheri)
  • Penny (0 label of Bolgheri)

After a careful analysis, we have noticed that all the prices marked on the shelves are always lower than the same wine online.

The best prices are:

  • in the specialized online wine shops, Piccini Bolgheri Rosso DOC Gattabuia at € 11.40 on Tannico.com
  • in the supermarket online shops, Campo alle Comete Bolgheri Rosso DOC Stupore € 12.50 on Esselungaacasa.it
  • in the supermarket and discount chains, Batzella Bolgheri DOC Ormai at € 9.90 at Coop.fi

Overall, the best retail price (our algorithm considered over 50 Bolgheri below € 20, popularity across multiple channels, not bottlers, etc.):

  • Campo al Pero, Bolgheri Rosso DOC Zephiro at € 11.25 at Coop.fi

and the average entry-level price is:

  • € 15.20 (based on the 50th lowest-priced and most popular Bolgheri)

Tannico – largest online wine shop, 69 labels of red Bolgheri DOC

Piccini Bolgheri Rosso DOC Gattabuia€ 11.40
Guado al Melo Bolgheri Rosso DOC Antillo€ 13.90
Rocca delle Macie Bolgheri Rosso DOC Sassi Sparsi€ 14.30
Campo alle Comete Bolgheri Rosso DOC Stupore€ 16.00
Donna Olimpia Bolgheri Rosso DOC€ 17.00
Michele Satta Bolgheri Rosso DOC€ 17.50
Guado al Tasso Bolgheri Rosso DOC Bruciato€ 21.90
2022/01/27

Vino.com – 2nd largest online wine shop, 62 labels of red Bolgheri DOC

Piccini Bolgheri Rosso DOC Gattabuia€ 13.50
Campo alle Comete Bolgheri Rosso DOC Stupore€ 13.90
Podere il Castellaccio Bolgheri Rosso DOC Orio€ 14.50
Rocca delle Macie Bolgheri Rosso DOC Sassi Sparsi€ 14.90
Tenuta Argentiera Bolgheri Rosso DOC Poggio ai Ginepri€ 15.50
Donna Olimpia Bolgheri Rosso DOC€ 16.50
Michele Satta Bolgheri Rosso DOC€ 16.50
Campo al Pero Bolgheri Rosso DOC Zephiro€ 16.50
Guado al Tasso Bolgheri Rosso DOC Bruciato€ 21.80
2022/01/27

Callmewine – 3rd largest online wine shop, 77 labels of red Bolgheri DOC

Campo alle Comete Bolgheri Rosso DOC Stupore€ 13.50
Guado al Melo Bolgheri Rosso DOC Antillo€ 14.00
Podere il Castellaccio Bolgheri Rosso DOC Orio€ 14.00
Rocca delle Macie Bolgheri Rosso DOC Sassi Sparsi€ 14.50
Tenuta Argentiera Bolgheri Rosso DOC Poggio ai Ginepri€ 15.00
Donna Olimpia Bolgheri Rosso DOC€ 15.90
Michele Satta Bolgheri Rosso DOC€ 16.50
Ricasoli Bolgheri Rosso DOC€ 18.00
Guado al Tasso Bolgheri Rosso DOC Bruciato€ 21.80
2022/01/27

Xtrawine – 4th largest online wine shop, 67 labels of red Bolgheri DOC

Campo alle Comete Bolgheri Rosso DOC Stupore€ 13.51
Podere il Castellaccio Bolgheri Rosso DOC Orio€ 13.70
Guado al Melo Bolgheri Rosso DOC Antillo€ 13.90
Campo al Pero Bolgheri Rosso DOC Zephiro€ 14.98
Donna Olimpia Bolgheri Rosso DOC€ 15.90
Ricasoli Bolgheri Rosso DOC€ 17.69
Michele Satta Bolgheri Rosso DOC€ 18.00
Guado al Tasso Bolgheri Rosso DOC Bruciato€ 22.90
2022/01/27
CONAD
SUPERSTORE
EASY
COOP
ESSELUNGA
A CASA
Campo alle Comete Bolgheri Rosso DOC Stupore € 12.50
Tenuta Argentiera Bolgheri Rosso DOC Poggio ai Ginepri€ 13.50€ 13.90
Michele Satta Bolgheri Rosso DOC€ 16.50
Guado al Tasso Bolgheri Rosso DOC Bruciato€ 21.90€ 23.80
2022/01/27
Coop.fi Centro Commerciale Valdelsa
Centro Commerciale Valdelsa – Poggibonsi SI
Conad Superstore Colle Val d'Elsa supermarket
Colle Val d’Elsa SI
Pam Superstore Barberino supermarket
Barberino Val d’Elsa FI
COOPCONADPAM
Batzella Bolgheri DOC Ormai€ 9.90
Campo al Noce Bolgheri DOC€ 10.95
Campo al Pero Bolgheri DOC Zephiro€ 11.25
Fagales Bolgheri DOC€ 11.29
Turaia Bolgheri DOC€ 12.49
Tenuta Argentiera Bolgheri DOC Poggio ai Ginepri€ 12.90€ 13.50
Batzella Bolgheri DOC Sorseggio€ 13.50
Donna Olimpia Bolgheri DOC€ 14.20€ 18.90
Tenuta le Colonne Bolgheri DOC€ 15.50
Michele Satta Bolgheri DOC€ 16.50€ 16.50€ 16.90
Ricasoli Bolgheri DOC (volpe)€ 17.50
San Felice Bolgheri DOC Bell’Aja€ 17.90
Caccia al Piano Bolgheri DOC Ruit Hora€ 18.90
Tenuta Guado al Tasso Bolgheri DOC Bruciato€ 18.90€ 21.90
Sensi Bolgheri DOC Sabbiato€ 10.99
Coop.fi 2022/01/18 – Conad 2022/01/27 – Pam 2022/01/28

Disclaimer: in this research, as far as we know, we have not included wines produced by bottlers or private labels.

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