The Coop 2021 Report on “Consumptions and lifestyles of Italians today and tomorrow” has just been published.
The road is obviously marked: sustainability!
- 88%, Italians make sustainable choices when buying food and drinks
- 10 billion €, the value of the “green” products purchased in supermarkets in 2020
- 53% sustainable, 47% organic, these are the first two topics chosen in the survey on how food will be in Italy in the next 10 years
- 1968 billion € (forecast for 2021) value of e-commerce sales – packaged consumer goods
Source: Rapporto Coop 2021 “CONSUMI E STILI DI VITA DEGLI ITALIANI DI OGGI E DI DOMANI”, Milano, 7 Sep 2021
