What is the best price and most popular Brunello on Italian e-commerce?

20210322_brunello_online_best_price_survey_by_vito_donatiello

Wondering what is the best price and most popular Brunello di Montalcino on Italian e-commerce?

To perform the search, as for today March 22nd 2021, we carefully monitored the 4 largest online wine shops (which account for 83% of total online sales):

  1. Tannico (212 labels of Brunello)
  2. Vino.com (218 labels of Brunello)
  3. Callmewine (116 labels of Brunello)
  4. Xtrawine (152 labels of Brunello)

the worldwide #1 online e-commerce:

  1. Amazon Italy (over 2.000 results for Brunello di Montalcino)

and the 4 most popular and largest supermarket online shops:

  1. Conad (3 labels of Brunello)
  2. Coop (5 labels of Brunello)
  3. Esselunga (4 labels of Brunello)
  4. Carrefour (4 labels of Brunello)

[we analyzed over 80 Brunello prices and, as far as our knowledge, we did not take into account “private labels” nor anonymous bottling company]

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Overall analysis (including top 4 specialized online wine shops + Amazon & 4 largest supermarkets online shops)

Online best price:

  1. Piccini at € 18.50 on Carrefour.it
  2. Campone Frescobaldi at € 18.90 on EasyCoop.com
  3. Geografico at € 20.20 on Vino.com
20210322_brunello_online_best_3_price_survey_by_vito_donatiello

Most popular brand:

  1. Banfi
    • selected by all 9 players
    • awards: JS 95 (2016), RP 94 (2016), WS 93 (2015)
    • best price € 21.90
  2. Fattoria Barbi
    • selected by 8 players
    • awards: JS 96 (2015), RP 94 (2015), WS 92 (2015), WE 91 (2015)
    • best price € 25.25
  3. Col d’Orcia
    • selected by 6 players,
    • awards: RP 93 (2016), AG 95 (2016), JS 93 (2016), WS 94 (2015)
    • best price € 26.01

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

TOP 4 specialized online wine shops analysis
Wine e-commerce market in Italy analysis by Vito Donatiello

Overall Brunello average online price (considering the 10 less expensive Brunello for each one of the 4 players)

  • € 29.25 (€ 1.170.10 / 40)

Less expensive selection (considering the average of the 10 lowest Brunellos):

  • Vino.com, € 26.83

Most expensive selection (considering the average of the 10 lowest Brunellos):

  • Callmewine, € 30.76

Online best price:

  1. Geografico 2015, € 20.20 – Vino.com
  2. Cantina di Montalcino 2015, € 21.00 – Vino.com
  3. Cantina di Montalcino 2015, € 24.40 – Xtrawine

Only 4 brands are included in the 10 best prices selection of each one of the 4 players:

  • Banfi
  • Col d’Orcia
  • Fattoria dei Barbi
  • La Poderina

The price range of these 4 popular brands across the 4 online shops is quite uniform:

  • € 29.34    (€ 469.51 / 16)

Best deal (among the 4 most popular brands)

  • Col d’Orcia 2016, € 26.01 – Xtrawine

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Amazon & 4 largest supermarket online shops analysis

Overall Brunello average online price (considering the 10 less expensive Brunello from Amazon + 15 from the large supermarkets)

  • € 25.65   (€ 641.32 / 25)

Online best price:

  1. Carrefour: Piccini, € 18.50
  2. Coop: Campone Frescobaldi, € 18.90
  3. Amazon: Banfi, € 21.90
  4. Esselunga: Banfi, € 21.90
  5. Conad: Banfi, € 22.90

Most popular brands, 3 wineries are the most selected by the 5 players:

  • Banfi (all 5 players: Amazon + Conad + Coop + Esselunga + Carrefour)
  • Fattoria dei Barbi (4 players: Amazon + Conad + Coop + Esselunga)
  • Campone Frescobaldi (3 players: Conad + Coop + Carrefour; *Amazon not good deal)

The price range of these 3 popular brands across the 5 online shops is quite uniform:

  • € 24.42   (€ 293.07 / 12)

Best deal (among the 3 most popular brands)

  • Campone Frescobaldi, € 18.90 – Coop

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Tannico – largest online wine shop, 212 labels of Brunello di Montalcino

Caparzo 2016€ 25.901
Geografico, Piccini 2015€ 26.502
Rio del Cipresso 2016 *€ 26.50 
La Poderina 2016€ 28.903
La Poderina 2015€ 28.90 
Fattoria dei Barbi 2016€ 29.904
Banfi 2015€ 29.905
Col d’Orcia 2016€ 30.906
Campogiovanni, San Felice 2015€ 31.507
Scopone 2015€ 32.008
Poggio Salvi 2016€ 34.909
Fornacina 2015€ 35.0010

€ 25.90 – € 35.00 is the price bracket of the 10 lowest Brunello within Tannico selection

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Vino.com – 2nd largest online wine shop, 215 labels of Brunello di Montalcino

Geografico Piccini 2015€ 20.201
Cantina di Montalcino 2015€ 21.002
Pian del Prete 2015 *€ 22.50 
Casale del Bosco 2013 *€ 23.50 
Filicaja 2015€ 24.903
Quercecchio 2016€ 26.904
Camigliano 2016€ 27.505
La Poderina 2016€ 28.906
Silvio Nardi 2015€ 29.007
Fattoria dei Barbi 2016€ 29.508
Banfi 2015€ 29.909
La Torre 2016€ 30.5010
Col d’Orcia 2016€ 30.9011

€ 20.20 – € 30.50 is the price bracket of the 10 lowest Brunello within Vino.com selection

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Callmewine – 3rd largest online wine shop, 116 labels of Brunello di Montalcino

Pian delle Querci 2015€ 26.801
La Poderina 2015€ 28.002
Campogiovanni San Felice 2015€ 29.003
Fattoria dei Barbi 2016€ 29.504
Banfi 2016€ 29.905
Col d’Orcia 2016€ 29.906
Caparzo 2016€ 32.507
Fattoi 2016€ 32.508
Poggio Salvi 2016€ 33.009
Caprili 2016€ 36.5010

€ 26.80 – € 36.50 is the price bracket of the 10 lowest Brunello within Callmewine selection

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Xtrawine – 4th largest online wine shop, 152 labels of Brunello di Montalcino

Cantina di Montalcino 2015€ 24.401
Caparzo 2016€ 25.022
Col d’Orcia 2016€ 26.013
La Poderina 2016€ 28.004
Banfi 2016€ 29.905
Campogiovanni San Felice 2016€ 30.006
Il Poggione 2014€ 30.507
La Gerla 2015€ 30.818
Leonardo 2015€ 32.009
Silvio Nardi€ 32.1610
Val di Suga€ 32.9411

€ 24.40 – € 32.16 is the price bracket of the 10 lowest Brunello within Xtrawine selection

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Amazon.it – over 2.000 results for “Brunello di Montalcino” search

Banfi 2015€ 21.90(Amazon)1
Geografico Piccini 2015€ 23.30(vino.com)2
Val di Suga 2015€ 23.90(Tomaselli)3
Fattoria dei Barbi 2015€ 26.00(Amazon)4
Filicaja 2015€ 26.90(vino.com)5
Cantna di Montalcino 2015€ 27.33(Xtrawine)6
Caparzo 2015€ 27.50(Yuprosit)7
Camigliano 2016€ 28.50(vino.com)8
Quercecchio 2016€ 29.90(vino.com)9
Campogiovanni San Felice 2016€ 29.90(vino.com)10
Tornesi 2015€ 30.80(vino.com)11
La Poderina 2016€ 32.00(vino.com)12
Col d’Orcia€ 32.80(vino.com)13
Banfi 2014€ 32.90(AbcFood)14
Banfi 2016€ 34.60(Xtrawine)15
Banfi 2016€ 35.60(vino.com)16

€ 21.90 – € 29.90 is the price bracket of the 10 lowest Brunello within Amazon.it selection

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Altuoservizio.conad.it – 3 labels of Brunello di Montalcino

Banfi€ 22.901
Fattoria dei Barbi€ 25.252
Campone Frescobaldi€ 25.903

€ 22.90 – 25.90 is the price bracket of the 3 Brunello of Conad selection

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Easycoop.com – 5 labels of Brunello di Montalcino

Campone Frescobaldi€ 18.901
Fattoria dei Barbi 2016€ 26.002
Banfi 2015€ 26.633
Col d’Orcia 2016€ 28.704
La Poderina 2016€ 36.005

€ 18.90 – 36.00 is the price bracket of the 5 Brunello of Conad selection

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Esselungaacasa.it – 4 labels of Brunello di Montalcino

Banfi€ 21.901
Fattoria dei Barbi€ 27.902
Val di Suga€ 27.903
Casanova di Neri€ 99.004

€ 21.90 – € 27.90 is the price bracket of the 3 lowest Brunello within Esselunga selection

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.

Carrefour.it – 4 labels of Brunello di Montalcino

Piccini€ 18.501
Friggiali€ 19.922
Campone Frescobaldi€ 25.903
Banfi€ 26.894

€ 18.50 – € 26.89 is the price bracket of the 4 Brunello of Carrefour selection

[ © March 22nd 2021 – Elaborated by Vito Donatiello]

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