Poggibonsi (Italy), 26th February 2021 – In 2020, the wine category within the Italian supermarket channel recorded a sales growth of +5.5% (+4.8% still wines and +10.5% sparkling wines).
The average price of the bottle of wine also increased by 1.5%.
Source: Francesco Scarcelli, buyer Wines, Beers and Spirits of Coop Italia (the largest supermarket chain in Italy)