Wine consumption in Italy, heavily affected by the Covid-19 pandemic, registered a tremendous drop on restaurants consumption and a consequent shift towards supermarkets*(+9%) and online (+102%) purchases compared to the same period of last year.
The volumes moved by the last two channels are very different though, the growths then are relatives to the ratio between supermarket and online sales value which is 16 to 1.
Within the supermarket channel the best performers were red wine (+10%) and tank fermented sparkling wine (+13%).
It is interesting to notice that, according to Nielsen data, supermarket sales between the eight weeks lockdown (between 9 March and 3 May) increased by 6.7% in values, while in the following eight weeks post-lockdown sales grew by 16.2%.
Within the online channel, according to a study of Nomisma wine Monitor and Nielsen, in the first half of this year, the sales of large online retailers (such as Amazon and supermarket chain online shops) increased by 147% against the growth of the specialized online retailers (such as Tannico, Vino75, etc.) that increased only by 95%.
* ipermarket+supermarket+discount
Singapore, November 6th, 2023 – I attended a nice B2B wine tasting event organized by DealExport at 13% Wine Bistro in Singapore. The event showcased multiple French wineries looking for potential distributors in the Singapore market. Over 50 labels were available for sampling, but the highlight for me was the incredible Champagne flight featuring 19 different bubbly.
Source: Nomisma Wine Monitor and Nielsen
Further information: Nomisma Press Office, Edoardo Caprino (T: 339 5933457) and Giulia Fabbri (T: 345 6156164)