The young women of the wine industry is booming with a record in the last year of the presence of under-35s growing by 51% (“Overall, women lead more than 1 in 4 agricultural enterprises […] with 25% of the companies guided by girls under 35” says Coldiretti).
Female innovations are multiplying, from the “manga” sparkling wine (born from a collaboration between Patrizia Torti in Oltrepò Pavese and the inventor of Hello Kitty), to “green” wine (i.e. Erika Pedrini of Pravis wines produced from vines resistant to diseases) to zero-alcohol sparkling wine for Qatar sheiks.